STUDIO SHOO collaborated closely with the client, Kristina Hunayan, to design the interior space of Estilio's main shop in. The mutual goal was to set up a conceptual environment that stands out from typical décor stores while emphasising the brand's devotion to "naturalness, clean smooth lines, and bright accent elements."

"Estil.io is a brand devoted to inspiring individuals to cultivate a world of beauty around them, enveloping themselves in elegance, allure, and accentuation of their distinctive personalities," explains Shushana, interior and furniture designer and the founder of STUDIO SHOO.

The décor store is located on the first floor of Northern Avenue, in the heart of Yerevan. Its area is 144 square meters.

"Prior to our project, there was a clothing store in the space; before eliminating the unnecessary (for the decor store project) partitions, it was difficult to divide the whole capacity of the space. The main aspect that caught my eye was a barrier just opposite the room's entrance, which created two side passageways and separated the store into two conditional halves. It was decided to make the reception desk the key element of the interior, as it not only serves as the first point of interaction with guests, but also holds a bar area where each guest may order a drink and dessert. To the left of the welcome area, there is a comfortable sofa with armchairs and coffee tables for relaxation," outlines Shushana.

When creating the interior, the team aimed to make the store a fresh attraction on one of the city's busiest streets. The client was looking for unique and unconventional design ideas that included natural patterns while serving as a backdrop for the store's vivid product line.

The interior design concept points out contrast in form, texture, and materials.

Soft smooth lines and rough finishes of raw stones, warm wall colours with metal surfaces, smooth and rough textures, warm white, and bright accent colours of blue and red.

Plaster in two near tones serves as a backdrop material for the wall finishing, making the shelves with decor stand out. It was decided to leave the rough concrete on the floor to bring out the softness of the walls.

Above the reception, a massive metal strip was designed to twist and slide from the ceiling and lie on the floor, serving as the major and supporting feature for the circular walls and shelves. Tables of various heights and forms are offered in the centre of the hall for exhibiting products, increasing the flexibility and mobility for presenting and displaying shop’s items.

I adore designing handcrafted features for all of our interior design projects. Everything in Estilio, including shelving, exhibit stands, reception, sofas, and tables, were put together by local Armenian artisans according to our sketches. It was essential to capture the brand identity and make the interior calm, cosy, and full of memorable touches, but nevertheless recognise that the product, the décor, is the major focus here. I believe we got through this challenge," Shushana adds.