The Standard Hua Hin, designed to create an adult/family playground involving experiences around wellness and the reinvigorating of senses in an effortless, seductive and playful green environment. Recognizing the demographics of Hua Hin, a popular and convenient get-away for Bangkok and other residents, The Standard is designated to be the new destination for an escape from the chaotic urban area.

Considering the site condition, the area was once full of trees and shrubs scattered around. Our main approach to the design is to preserve the forest and existing tree as much as possible. The intention is not to cut down trees and build buildings in other surrounding areas to preserve nature. As we follow the trees’ location on the site, the buildings are designed and located according to that and in the end creating a variety of organic spaces with small buildings placing around the trees. This allows us to store up to 234 trees, as well as a plan to use local species in every layer of forest floor to restore maritime forest ecology and also the beach forest environment to the project area.

The trees’ preserving process was a challenge that we had to cooperate on with specialists. There are two approaches to the conservation of the original trees in this project, namely keeping the trees in their original locations and encircling the trees to nurse in nurseries and reusing them in new locations in the project area. We also evaluate the trees’ conditions and for those that need special care we also develop tree protections and do check-ups every month.

The project also values a lot on sharing appreciation for the design, lifestyle, food, music and art. The deliberate, paired-down mid-century feel of the property, furniture that translated from the concept of Hua-Hin nostalgia by gathering the sense of traditions, mood and atmosphere of the area with its playful slant that will offer a mix of calm and interactive activities. The Standard Hua Hin is a place engineered to initiate fun, emotional connections between adults while being inclusive of young children, starting from the main entrance leading down towards the beach at the other end, which concluding into our main concept ‘Journey of the unexpected’