In the heart of Kyiv, the opening of NAMELAKA’s second location marks a shift from simple patisserie to a masterclass in spatial branding. Tasked with solidifying the brand’s status as the city’s premier patisserie, NEMOV, story-framed interiors & architecture studio, moved beyond mere aesthetics to treat pink as a structural material. By utilizing five distinct varieties of natural pink marble, stripped of imitation or dye, the studio has imbued the space with an intellectual weight and "honest" durability that defies the typical tropes of the genre.
The project eschewed traditional mood boards in favor of a DNA analysis. "The core of NAMELAKA is a sense of fairytale nostalgia for the adult world," — explains co-founder Yelyzaveta Redkina.
The result is a 300-square-metre sequence of "scenes" informed by the "purified classics" of Haussmann-era Parisian residences. Instead of excessive ornamentation, the skeleton of the space is defined by clean, rhythmic arcades.
The transition begins at the entrance, where a heavy brass handle, engraved with a wheel symbol, signals the departure from the urban bustle. Guests pass through a "decompression" portal into a world where pink serves as the grounding element of a sophisticated narrative.
The interior is a study in precise, monochromatic layering:
The First Salon focused on the 19th-century culture of high patisserie, desserts are showcased like protagonists within arched niches. Beneath them, a mathematically precise pink poured terrazzo floor stretches out, inlaid with a brass logo.
The Bar is a monolith crafted from one of the project's five types of natural pink marble that anchors the second hall. Its construction mirrors the architectural pièces montées of historic confectionery.
The Library, a curated collection of Ukrainian fairytales sits alongside a soft pink grand piano, reinforcing the salon's quiet, intellectual atmosphere.
While the aesthetic leans toward French high culture, the execution is deeply rooted in contemporary Ukrainian craftsmanship. The final scene, the Fireplace Room, features expansive canvases by Ukrainian artist Nataliia Brichuk, which dissolve the room's boundaries into an almost infinite perspective.
Even the bathrooms serve as a deliberate sensory peak. Here, pink, green, and wine-toned Gucci wallpapers wrap around curved ceilings to create a cocoon-like effect, the only area where the studio allows a departure into saturated, vivid color.
The Brands
● Gucci wallpapers
● Chandeliers Italamp (Murano Glass) .
● Fittings Gessi
● Textiles Maison Pierre Frey, Samuel & Son
● Decorative Lighting Nordlux
● Fine Art Nataliia Brichuk (Ukrainian artist who created a series of paintings for the project)
