The architecture firm Play Arquitetura was founded in 2008 by architect Marcelo Alvarenga. In 2012, the architect Juliana Figueiró joined this firm.

Primarily developing residential and commercial projects, the firm's approach begins with an open and thorough dialogue with the client, followed by discussions with all stakeholders. ​

Dealing with different cultural realities and diverse budgets, Play Arquitetura works to make clients' dreams and desires a reality, believing that the commitment of everyone involved is what makes this possible.

The projects are developed with extreme attention to technical and aesthetic details, considering that a good result in one aspect leads to success in the other